Content-driven marketing site built on WordPress.
Project Overview
A WordPress-based reimagining of my original Next Japan web application, focused on content strategy, marketing presentation, and real-world CMS workflows.
This project served as a hands-on deep dive into modern WordPress development, emphasizing theme customization, dynamic content, performance tuning, and working within the constraints of managed hosting.
Technical Highlights
- Public-facing WordPress site built with Astra and Elementor, customized beyond the starter template.
- Dynamic content implemented using custom post types, reusable templates, and popup-based user flows.
- Extensive theme customization using global styles, layout adjustments, and targeted CSS overrides.
Platform & Hosting Experience
- Deployed on Hostinger managed WordPress hosting.
- Hands-on experience with site migrations, backups/restores, and troubleshooting environment-specific issues.
- Performance tuning using LiteSpeed caching, cache invalidation strategies, and asset optimization.
Key Takeaways
- Designed for content clarity and mobile-first responsiveness, iterating on layouts and typography.
- Balanced practical tradeoffs between page builders vs. core WordPress tools (Gutenberg).
- Reinforced a workflow for debugging, resetting, and stabilizing WordPress sites under real hosting constraints.
